50
CURATED FOUNDERS
DAYS TO CONNECT
TARGET ATTENDEES
INVESTORS & BUYERS
15
4
10,000
BEYOND THE CUP
CURATED COFFEE MARKET 2027
FOUR DAYS OF CONNECTION
7 - 10 JANUARY 2027
COFFEE } PEOPLE | POSSIBILITY
GIK UGM, YOGYAKARTA
OUR STORY
GOOD COFFEE.
GREATER POSSIBILITIES.
Behind every great cup is a founder with a bigger ambition. Pop Up Pitch brings Indonesia's coffee entrepreneurs, investors, buyers, and coffee lovers together to help those ambitions grow.
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The event combines a curated pop-up market with live pitching, business matching, and real customer feedback.
Discover the coffee, meet the people, explore what comes next.
A DIFFERENT KIND OF
COFFEE GATHERING.
ON THE MENU
From farm to cafe, from first conversation to the next opportunity.
Explore coffee shops, roasteries, farms, and the businesses shaping the coffee ecosystem. DIscover new flavours and the founders behind them
THE CURATED MARKET
01
Watch founders pitch their businesses, answer challenging questions, and explore growth opportunities with investor panels.
THE BATTLE STAGE
02
Start focused conversations with potential buyers, investors, and strategic partners. Build connections that can continue beyond the event.
BUSINESS MATCHING
03
Join coffee brunches sharing sessions, and netowrking around retail, financial readiness, supply chains, and sustainable growth.
INSIGHT & CONNECTIONS
04
A running and profitable business with ideas to scale them up
That your business has great storynomics, is impactful, and sustainable.
A sharp and on-point pitch deck that you can tell investors in 3.5 minutes on stage
Access to investment and scaling with the right strategic partners.
YOUR NEXT CHAPTER
STARTS ON STAGE.
THE HEART OF THE EVENT
Up to 50 founder's ideas that empower farmers and women workers, businesses that care for the environment while pursuing profitable growth.
The battle stage gives coffee entrepreneurs a platform to tell their story, test their strategy, and meet people who could help them scale.
FOUR DAYS.
SO MUCH TO BREW.
7 - 10 JANUARY 2027
A first look at the planned programme at GIK UGM.
Opening ceremony and invitation-only morning programme. Public admission is planned start from 12:00 WIB followed by founder pitches, business matching, and evening networking.
07 JAN 2027
THURSDAY
Gates open at 09:00 WIB for public. Founder pithing, an intimate coffee brunch on coffee business and community, financial readiness insights, and networking through 21:00 WIB
08 JAN 2027
FRIDAY
Gates open at 09:00 WIB for public. Pitch sessions, supply chain and retail efficiency discussions, financial scalability insights, and networking through 21:00 WIB
09 JAN 2027
SATURDAY
Gates open at 09:00 WIB for public. Netwoking, sustainability and traceability discussions, the Ultimate Session on business growth, and the Top 3 announcement and closing part at 20:00 - 21:00 WIB.
10 JAN 2027
SUNDAY
Programme, times, speakers, and investors' attendance are subject to change and availability.
BRING YOUR BUSINESS.
MEET YOUR NEXT OPPORTUNITY.
FOR COFFEE ENTREPRENEURS
We welcome coffee shops, roasteries, farms, and related ecosystem businesses. Participation is curated, with 50 finalists selected through the programme.
Submit the required business information during the official open-call period.
KICK OFF & OPEN CALL
25 OCT - 25 NOV 2026
The committee screends and evaluates applications, then announces up to 50 curated businesses.
GET CURATED
26 - 30 NOV 2026
Curated founders complete administration within the notified deadline, attend onboarding, and the technical meeting.
GET READY
01 - 31 DEC 2026
Meet customers, showcase your business, join live pitching, and partnership conversations at Demoday.
SHOW UP & PITCH
07 - 10 JAN 2027
BE PART OF
THE ECOSYSTEM
A CALL FOR COLLABORATION
Connect your organisation with Indonesia's coffee founders and the people supporting their growth. Explore brand exposure, market insights, networking, and collaboration opportunities.
A starting point for brands looking to participate in the coffee entrepreneurship ecosystem. Explore a broader presence across the event and its promotional programme
BRONZE & GOLD
SPONSORSHIP
For regional partners, institutions, investor networks, and industry communities building long-term opportunities.
GROW WITH US
STRATEGIC COLLABORATION
Click the registration button, fill in the form, and provide required documents, participation fee, and watched the deadlines. Applications are subject to curation.
Selected founders have a maximum of three working days to settle the participation fee after notification. Unpaid slots may be offered to other participants.
Pay only after an official invoice is issued, exclusively to the organiser's official bank account. Submit payment evidence to the committee for verification.
No. Pitching and matching create opportunities for discussion, any investment or partnership depends on the parties' ownn evaluation and agreement.
LET'S BUILD
WHAT'S NEXT.
SEE YOU IN YOGYAKARTA
Pop Up Pitch: Curated Coffee Market 2027
7-10 January 2027, GIK UGM, Yogyakarta
BEFORE YOU JOIN
PARTICIPATION & EVENT ENQUIRIES
PARTNERSHIPS
Dorotea Desinta
Program Manager
Program Director
STRATEGIC PARTNER