How to be curated

Founders must have and translate a clear idea into tangible metrics and scale globally.
Must be relevant to the F&B industry and aligned with sustainable tourism parameters.
A clear impact plan for economic, social, environmental, and climate change must exist.
The ambition is to create innovative solutions that address critical industry gaps, such as sustainability, regenerative tourism, and social justice.
Desire to build a business that contributes to national priorities, such as poverty reduction, SME integration, and cultural preservation.
Founders must be willing to take calculated risks for exponential growth and impactful outcomes.
Founders must have a mindset that focuses on long-term impact rather than short-term gains.

Founders can identify market trends and align their business models with regenerative and sustainable principles.
Founders have the skills to position their product or service uniquely in a competitive landscape.
Founders are able to navigate challenges such as regulatory hurdles, resource constraints, or barriers to market entry.
Founders have proven experience in developing scalable strategies for business expansion, including partnerships and collaborations.
Founders must be aware of aligning their business objectives with national and regional development plans
(e.g., RPJMN 2025-2029 priorities).

The founders have a proven ability to deliver consistent results in operations, sales, and product development,
with minimum revenue of IDR 2,400,000,000 per year.
Founders can translate strategic plans into actionable steps and implement them effectively.
Founders must have intelligence in solving problems and managing crises during implementation.
Founders must be able to manage teams efficiently and optimize resources for productivity and growth.

Founders must be transparent and accountable for managing financial, operational, and human resources.
Founders commit to measurable results, with regular tracking and reporting of progress.
Founders must be willing to take responsibility for decisions, including failures, and to implement corrective actions.
Ethical behavior in business operations, ensuring compliance with regulations and community standards.
Founders have a dedication to building trust with stakeholders, including employees, partners, customers, and investors.

“Excellent and marvelous occasion.

I learn more in 3 days (FSI) than in the last 7 years.”

What They Say

Sandi Kusnadi, Ganesha Sora

“What an amazing event.
It was beyond expectation;

there were so many great people there. And will never be forgotten ❤️”

What They Say

Manji Attar Keena, Sandwich Sendwith

“FSI is a place where we can benchmark our business.

Not only can we get insight from quality mentors,

but we can also see how other companies are.

Joining FSI is mandatory.”

What They Say

Oyi, Buttermilk Chicken

“It is immaculate and well-planned”

What They Say

Nacitta Kanyandara, Arummi Foods

“It is an outstanding and beneficial event for

all food entrepreneurs in Indonesia.

FSI is what will make Indonesia’s F&B and

FMCG industry grow to the next level”

What They Say

Darren, Raka Ice Cream

“Thank you.

We learned a lot and met great people in their fields,

and they became our inspiration to move forward”

What They Say

Putro Setyo Negoro, Kanasin

FoodStartup Indonesia is the ultimate connection point for Indonesian F&B businesses seeking funding and market opportunities.

In 2025, we are excited to specifically support the Indonesian tourism ecosystem, enhancing the synergy between food and tourism industries.

We believe in the potential of local entrepreneurs and we are here to equip them with the resources necessary for success.

Kementerian Pariwisata RI_Bahasa Indonesia Warna.png

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About FoodStartup Indonesia

FoodStartup Indonesia is an annual event initiated by Bekraf and Foodlab in 2016 and managed by Ultra.

It aims to accelerate the growth of the food and beverage industry in Indonesia by bringing together food and beverage SMEs with access to capital, markets, and experts.

FoodStartup Indonesia has been the Best Food and Beverage SME Capacity Building Platform in Indonesia since 2016. Prepare for the best pitching forum featuring Indonesia's best-curated food and beverage SMEs. Join us on 6-8 October 2025 for an exclusive demo day ready to revolutionize the food and beverage industry.

Are you dreaming of scaling your business?

With more than 20 experienced mentors and investors, this is your chance to showcase your business to the right people. With a maximum investment value of USD 15,000,000, the possibilities for business growth are endless.

But hurry, space is very limited, only for 50 curated food and beverage businesses!

Don't miss this unmatched opportunity to scale your food and beverage business to the next level.

Since 2016

Registered F&B SMEs

Curated F&B SMEs

Accumulated funding disbursed

27,000+

600+

$ 17,000,000+

Location

Yogyakarta

Funding

$ 31,794

Top 3 FSI

(Pilot Project)

*FoodStartup Indonesia is not a pitching competition with cash prizes or other prizes for the winners.

FoodStartup Indonesia 2025 Series of Activities

7 April - 11 May 2025
Registration is done online starting on April 7, 2025, and closes on May 11, 2025, at 23:59 WIB. Prepare personal data, business, and a pitch deck to be uploaded during registration.
The curation was conducted in a closed manner to select 50 participants of FoodStartup Indonesia 2025, and the curation results will be announced on May 17, 2025.
15 - 16 May 2025
The due diligence process will be carried out online and offline on every curated FoodStartup Indonesia 2025. The committee will gather company data, challenges, and potential business development in this process. This data collection is to support business development processes or products that can sharpen the business model to scale up during Demoday and achieve the goal.
19 May - 30 June 2025
At this stage, curated participants will undergo market validation activities at a predetermined location in Jakarta and a series of mentoring sessions, both online and offline, both communally and one-on-one.
1 July - 30 September 2025
Demo Day is the final activity at FoodStartup Indonesia, where all participants will take part in a three-day series of Demo Days in Jakarta. The days will start with conferences, product sampling, pitching sessions, mentoring, and the final pitching for the top 20 FoodStartup Indonesia 2025 in front of the judges.
6 - 8 October 2025

* Schedules may change without notice

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The founder and Co-founder of Indonesian food and beverage SMEs are both Indonesian citizens. They must fully participate in the program, have running businesses, and have a history of accountable business transactions.
FoodStartup Indonesia does not accept tech-based creative economy businesses engaged in the culinary industry (e.g., food marketplaces, food delivery services, food aggregators).
FoodStartup Indonesia does not charge a registration fee.
Participants curated at FoodStartup Indonesia must independently cover production costs for product samples, market validation costs, transportation, and accommodation during the event.

Costs for the market validation process will be confirmed later by the committee.
A pitch deck is a short presentation—usually 10 to 12 slides—used by entrepreneurs, startups, or businesses to tell a compelling story, products, or companies to potential investors, partners, or stakeholders interested enough to want a follow-up meeting or to invest.

Download here for sample of pitch deck.